The Zerrar Blog
Shopping Guides & Vendor Spotlights
Discover the best vendors in Nigeria, style inspiration, and shopping guides from our team.
Where to Buy the Best Wigs in Lagos — Top Verified Vendors on Zerrar
Looking for premium wigs in Lagos? We've rounded up the best verified hair vendors on Zerrar selling HD lace wigs, bone straight, closures and more — with fast delivery across Lagos.
How to Send and Collect Payments From Customers on WhatsApp
Still chasing bank transfers on WhatsApp? Here is how to send payment links to customers directly in chat, collect money faster, and stop losing sales to payment friction.
Best Skincare Products to Buy Online in Nigeria
Skip the traffic and shop premium skincare from verified Nigerian vendors online. Here are the best beauty stores on Zerrar delivering across Nigeria.
How to Find Verified Vendors in Nigeria — Shop Safe on Zerrar
Tired of getting scammed buying online in Nigeria? Here's how Zerrar's verification system protects buyers and how to identify trusted vendors.
WhatsApp Business vs WhatsApp Business API, Which One Does Your Business Need?
WhatsApp Business is free and easy. The WhatsApp Business API is powerful and scalable. But which one does your store actually need right now? Here is the honest answer.
Top Fashion Vendors in Lekki You Need to Know
Lekki has some of Nigeria's most stylish fashion vendors. Here are the top verified stores on Zerrar selling Ankara, occasion wear and ready-to-wear — all with fast delivery.
What Is Input VAT and Output VAT and How to Remit Correctly in Nigeria
Input VAT and output VAT are the two figures at the heart of every monthly VAT calculation in Nigeria. Learn what they mean, how to calculate both, and how to remit correctly to NRS every month.
How to Calculate VAT for Your Business in Nigeria
VAT is one of the most misunderstood taxes for Nigerian business owners. Learn what it is, who must charge it, how to calculate it correctly, and how to remit it to NRS without stress.
What Is a TIN and How to Get One for Your Business in Nigeria
A Tax Identification Number is one of the most important numbers your Nigerian business needs. Learn what it is, why you need it, and exactly how to get yours today.
How to Calculate Your Business Break-Even Point in Nigeria
Your break-even point is the minimum you must sell before your business starts making real profit. Learn how to calculate it, why it matters, and how to use it to make smarter business decisions.
Mark-Up vs Margin: What Is the Difference and Why It Matters for Your Nigerian Business
Mark-up and margin are not the same thing. Confusing them is one of the most common and costly pricing mistakes Nigerian business owners make. Learn the difference and how to use both correctly.
How to Calculate Your Profit Margin and What Good Looks Like for Nigerian Businesses
Profit margin tells you what percentage of every naira you earn your business actually keeps. Learn how to calculate yours, what healthy margins look like, and how to improve them.
What Is Cash Flow and Why Your Business Can Be Profitable But Still Broke in Nigeria
You can be making profit on paper and still have no money to pay your rent or restock your shelves. Learn what cash flow means, why it matters, and how to manage it for your Nigerian business.
How to Read and Prepare a Profit and Loss Statement for Your Business in Nigeria
A Profit and Loss statement is the single most important financial document your business produces. Learn what it is, how to read it, how to prepare one, and how Zerrar generates it for you automatically.
What Is Net Profit and How to Know If Your Business Is Actually Making Money in Nigeria
Net profit is the real number that tells you if your business is actually making money. Learn how to calculate it, what a healthy net margin looks like, and why so many Nigerian businesses get it wrong.
What Are Operating Expenses and How to Track Them for Your Business in Nigeria
Operating expenses are the hidden profit killers most Nigerian business owners underestimate. Learn what they are, what counts, how to track them, and how to keep them under control.
What Is Gross Profit and How to Calculate Your Gross Margin in Nigeria
Gross profit tells you how much money your business keeps after paying for its products. Learn how to calculate it, what a healthy margin looks like, and how to improve yours.
What Is Cost of Goods Sold (COGS) and How to Calculate It for Your Business in Nigeria
COGS is the direct cost of every product you sell. Learn what it means, how to calculate it correctly, and why getting it wrong could be costing your Nigerian business serious money.
What Is Turnover and Why Every Nigerian Business Owner Needs to Track It
Turnover is the foundation of every business financial decision. Learn what it means, how to calculate it, and why tracking it correctly can transform how you run your business in Nigeria.
Zerrar Pricing Plans Explained: Which Plan Is Right for Your Business in Nigeria?
Not sure which Zerrar plan to choose? We break down the Free, Starter, Pro, and Growth plans so you can pick the right one for your business today.
How to Issue Refunds to Customers Using Paystack or Flutterwave in Nigeria
Handling refunds properly builds customer trust and protects your business reputation. Here is exactly how to issue refunds through Paystack and Flutterwave, what the process involves, and how to do it without losing money unnecessarily.
How to Get Paid Faster: Payment Settlement Timelines Explained for Nigerian Vendors
Understanding when and how your money arrives from Paystack, Flutterwave, and Monnify is essential for managing your cash flow as a Nigerian seller. Here is everything you need to know.
How to Reduce Failed Transactions and Payment Errors in Your Nigerian Online Store
Failed payments cost Nigerian sellers more revenue than most realise. Here is what causes them, how to fix the most common issues, and how to set up your store so fewer sales fall through.
How to Accept USSD Payments From Customers Without Smartphones in Nigeria
Millions of Nigerian buyers do not use smartphones or mobile data to pay online. USSD payments let you reach them. Here is how USSD works and how to accept it in your store today.
What Is Monnify and How Does It Work for Nigerian Business Payments
Monnify is one of Nigeria's most reliable payment gateways for bank transfer payments. Here is what it is, how it works, and whether your business should be using it.
How to Set Up Flutterwave and Start Accepting Payments From Customers
Flutterwave lets you accept payments by card, bank transfer, mobile money, and more across Africa. Here is how to create your account, complete verification, and start collecting payments today.
Paystack vs Flutterwave: Which Payment Gateway Is Better for Nigerian Vendors
Paystack and Flutterwave are the two biggest payment gateways in Nigeria. Here is an honest comparison of both so you can choose the right one for your business, or use both.
How to Connect Paystack to Your Online Store in Nigeria
Connecting Paystack to your online store lets customers pay directly without leaving your website. Here is how to do it, what platforms support it, and what to do if you are not technical.
How to Generate a Paystack Payment Link and Share It on WhatsApp or Instagram
A Paystack payment link lets customers pay you instantly without a website or app. Here is how to generate one in minutes and share it anywhere your customers are.
How to Create a Paystack Account and Start Accepting Payments in Nigeria
Paystack is the most trusted payment gateway for Nigerian businesses. Here is how to create your account, complete verification, and start accepting payments from customers today.
How to Use WhatsApp Groups for Customer Retention in Your Online Store
WhatsApp groups are one of the most powerful free tools for keeping customers coming back. Here is how to build and manage a customer community on WhatsApp that drives consistent repeat purchases.
How to Avoid Getting Your WhatsApp Business Account Banned
A banned WhatsApp Business account can shut down your entire operation overnight. Here is what causes bans, how to avoid them, and what to do if it happens to you.
How to Build a WhatsApp Contact List for Your Business From Scratch
Your WhatsApp contact list is one of the most valuable assets your business has. Here is how to build it from zero, grow it consistently, and turn it into a reliable sales channel.
How to Use WhatsApp Status to Promote Your Products Every Day
WhatsApp Status is one of the most underused free marketing tools available to any seller. Here is how to use it every day to keep your products in front of customers and drive consistent sales.
How to Run a Flash Sale on WhatsApp Business and Actually Make It Work
A well-run flash sale on WhatsApp can generate more orders in a few hours than a normal week of selling. Here is exactly how to plan, promote, and execute one without chaos.
How to Collect Customer Reviews on WhatsApp After a Sale
Customer reviews are the fastest way to build trust and win more sales. Here is how to ask for reviews on WhatsApp after every order without being pushy, plus templates you can use today.
How to Send Order Confirmations and Delivery Updates via WhatsApp Automatically
Customers who get instant order confirmations and delivery updates trust you more and buy again. Here is how to set up automatic WhatsApp notifications for your store without typing a single message manually.
WhatsApp Business API Explained for Small Business Owners
What is the WhatsApp Business API, how is it different from the app, and do you actually need it? This guide breaks it down in plain language for any business owner who sells on WhatsApp.
How to Add Multiple Agents to Manage Your WhatsApp Business Inbox
One person cannot manage a growing WhatsApp inbox alone. Here is how to add team members to your WhatsApp Business account, what the standard app allows, and when you need to upgrade.
How to Use WhatsApp Labels to Organise Your Customers and Orders
If you are managing customers and orders inside WhatsApp without labels, you are working harder than you need to. Here is how to set up WhatsApp Business labels properly and never lose track of an order again.
How to Move Your WhatsApp Business Number to a New Phone Without Losing Anything
Switching to a new phone and worried about losing your WhatsApp Business chats, catalogue, and customer history? This guide walks you through the exact steps to move everything safely.
How to Get the WhatsApp Business Green Tick Verification
The WhatsApp green tick tells customers your business is real and trusted. Here is exactly what it takes to get verified, who qualifies, and what to do if you cannot get it yet.
How to Create a Product Catalogue on WhatsApp Business in Nigeria
Learn how to set up your WhatsApp Business product catalogue in Nigeria — step by step. Show your products, share prices, and make it easy for customers to buy from you on WhatsApp.
How to Create WhatsApp Business Quick Reply Templates for Your Shop
Stop typing the same messages over and over. Here is how to create WhatsApp Business quick reply templates that save you hours every week and help you respond to customers faster.
How to Use WhatsApp Broadcast Lists to Reach Hundreds of Customers at Once
WhatsApp broadcast lists let you message hundreds of customers at once without creating a group. Here is how to use them to grow your sales, plus what most Nigerian sellers get wrong about broadcasts.
How to Set Up WhatsApp Business for Your Online Store — Step by Step
WhatsApp is where your buyers live. This step-by-step guide shows you exactly how to set up WhatsApp Business for your store — from downloading the app to taking your first order automatically.
How to Set Up Auto-Reply Messages on WhatsApp Business (With Templates)
Learn how to set up auto-reply messages on WhatsApp Business so you never miss a customer again. Includes ready-to-use templates you can copy straight into your account.